Case Studies


Task: Task was to identify prospects and generate leads for FedEx through tele- calling (nationwide).

Strategy & Execution:

In-house database of exporters, large corporate and medium sized companies was compiled. These were tele-called to generate validated leads. A team of 70 people was used for tele-calling and closing sales. The FedEx sales team then approached the leads to sign up long-term agreements. Sales of FedEx shot up 150% that year.

Hyundai Motor India Ltd.

Task: To create an internal sales satisfaction and service satisfaction study for various Hyundai products and compare the dealer performance on various parameters.

Strategy and Execution: A feedback form was designed with the clients help and weights assigned to various parameters to accurately generate the sales and service satisfaction reports. The questionnaire’s filled in by the customers were collected by the dealers. The data was fed in and reports generated for various sales and service parameters. The reports generated results of dealer performance/ car performance and regional performance.

The reports are used to give dealer feedbacks to improve performance by benchmarking and for internal analysis.

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